Intended impact: Create a podcast that explores the different stages of the optimal design process. 

Additional impact: The decision to start with an audio format created opportunities to get more mileage out of the content by repurposing it into shorter clips for social and editorial posts for the blog. The podcast has almost 12k downloads since launch.

Exploring the design process from start to finish

With the launch of Abstract’s newest product, Notebooks, we are asking designers to adopt a different way of working — one that’s more open and transparent. To explore what that workflow could look like, keep the momentum going after the State of Design 2021, and to drive more traffic to the website, we launched a limited series podcast exploring the optimal design process. 

We enlisted Josh Brewer, Abstract co-founder and former principal designer at Twitter, to host the show. I worked with him to source guests and provided recording instructions and logistics.

We hired Politico Editor and Producer, Olivia Reingold, to help elevate the storytelling and the editing for the series. Olivia and I worked together on the story structure, framing, and questions. 

I also worked with Tim Gilligan and the Abstract brand team to develop branding and a landing page for the podcast that aligns with the recent brand refresh. 

With the launch of the podcast, I created a social plan to promote the episodes that included audiograms for different channels. After the podcast was released, I created an editorial series for the Abstract blog.